teen drug abuse - 1325 Words

More than 60% of teenagers said that drugs were sold, used or kept at their school. Which means more then 60% of children have been around drugs or people who have drugs. What effects could such a thing have on the average canadian family? As defined by the Diagnostic and Statistical Manual of Mental Disorders, drug use is a negative pattern of using a substance that leads to a number of problems, which may include needing more of a drug to get intoxicated, difficulties that occur when the effects of the drug wear off (withdrawal), using more of a substance or for longer time than intended, and other life problems because of their use of a drug or drugs. After further reading more about teen drug abuse, it will clearly show the negative†¦show more content†¦As it was said earlier that teen depression is becoming so popular and most of them who are looking for a way out will look for the easiest, quickest and least painful way, the last place any parent would want to see ther e child is lying on the ground in the bathroom in front of their medicine cabinet. One of the most asked questions from parents is How can we tell if our child has started using . A lot of feedback from parents is that they didnt know there children were using for days, months or sometimes even years before they found out, and after further researching, it s clear that it s not difficult to see when drug use starts but that a lot parents dont see it because of denial. The little girl that i used to push on the swings? That girl would never hang around with those people, she d but terrified to have that happen in front of her shiny blue eyes, and she would never ever put drugs in her body. Well in most cases, there wrong. Some symptoms to prove that drugs are being used are; breaking curfew, lying, making excuses, verbal and physical abuse, mood swings, sleepless nights, stealing and changes in friends. All these can be normal teenage mistakes but they can also be the start of a serious drug addiction. What are with all the lighters gone missing in the house? Well the other way to see symptoms is finding drugShow MoreRelatedTeen Prescription Drug Abuse Among Teens1462 Words   |  6 PagesTeen Prescription Drug Abuse Doesn’t matter what age, drugs are going to be used and abuse. From the time we are born, till the day we die, prescription drugs are prescribed for doctor approved use. Most prescription drugs are given to help control a disease, an imbalance, sickness, etc. With teenage drug abuse on the rise in most US high schools, it has become a problem parents are facing amongst their children. Being a parent to a teenager who has meddled with prescription drugs has been an unbelievableRead MoreTeen Drug Abuse2370 Words   |  10 PagesTeenage Drug Addiction and Depression Com/220 Ryan Y. Johnson April 18, 2010 The teenage years are often filled with doubt, vagueness, uncertainty and confusion due to much life Changing obstacles. More and more teens are turning to drugs to deal with their troubles and numb their pain. Teenage drug abuse is on a rising high. The drug choice by teens is pain relievers, prescription drugs, tranquilizers, and stimulants. Often teens also use sedative drugs to get high. Teenagers turn awayRead MoreTeens And Drug Abuse2146 Words   |  9 Pages In todays society nothing affects lives of teenagers more than alcohol,drugs or prescription medications. Teens use drugs and alcohol to help with problems they have in life. Those problems can range all the way to financial struggles all the way to something simple such as peer pressure. There are over hundreds of reasons why teens use drugs and alcohol to cope but the main ones are to help with peer pressure or bullying, household problems and relationships with family, and negative influencesRead MoreTeen Abuse Prescription Drug Abuse1422 Words   |  6 Pagesthree leading drugs used and abused by teenagers in America. According to Elizabeth Larsen, â€Å"The Centers for Disease Control classifies prescription drug abuse as the worst drug epidemic in United States history† (Larsen p.4). This is the worst drug epidemic in history because of the percentage of teenage usage. Based on different studies, pills are the most commonly abused drug among twelve- and thirteen- year olds because of how easy they are to access. In fact, many teens that abuse prescriptionRead MoreThe Issue Of Teen Drug Abuse1388 Words   |  6 PagesThere is a growing issue in Franklin County, Ohio that needs to be addressed, teen drug abuse is on the rise. More than 289,730 teens in Franklin County, Ohio are using drugs like Marijuana, Pills, and Heroin. Teenagers in Franklin County, need to be informed about what these drugs specifically Marijuana, Pills, and Heroin. Teens who struggle with addiction need to learn howwas to get involved in treatment centers and what they have to offer, About 1/4th of arrest made by Fugitive ApprehensiveRead MoreTeen Drugs / Alcohol Abuse1396 Words   |  6 Pageswhat the problem is in the community there is always a solution. We can all help several people in the community if we come together. For example, many communities are faced with things such as lack of clean drinking water, child abuse, crime, domestic violence, and drug use. Whether it s rebuilding a play area, going by an elderly home, or clearing waste from an adjacent rivulet, a community administration venture is a magnificent approach to achieve change on a little, hint level. Addressing theRead MoreThe Media Of Teen Drug Abuse2396 Words   |  10 PagesWhat causes the negative stigma among African American teenagers in the media regarding teen drug abuse, and does this stereotype hold any ground? We chose to research this topic because of the common stigma that the media portrays on every day African American teens, and we wanted to know how this effects their e veryday lives, like how they are treated because of this stigma. Further research in this area could be a step forward into eliminating every day stereotypes and helping take another stepRead MoreDrug Abuse Among Teens Essay1323 Words   |  6 Pages This is your brain on drugs. The message was powerful while at the same time informative. Smoking not only affects a person physically, but mentally as well. However, most people do not know the severe mental damage smoking inflicts since the focus is primarily on the physical effects. Drug abuse is becoming a growing problem among teenagers. According to the National Center on Addiction and Substance Abuses 1999 survey of 2,000 teens, about 14 million teens ages 12 to 17, 60% are atRead MoreCause and Effects of Teen Drug Abuse1832 Words   |  8 PagesTeen Drug Abuse in America In today’s society drugs are taking away our children’s lives and it is making headlines every day. â€Å"In Vancouver, Washington, a 13-year old boy was found dead after allegedly swallowing twenty-four cold-medicine pills to get high† (Taylor 45). â€Å"Nine Florida middle-school students were taken to the hospital after their strange behavior and illness at school led school officials to discover that they had overdosed on an over-the-counter cold medication† (Taylor 45). â€Å"ARead More The Causes of Teen Pregnancy, Violence, and Drug Abuse Essay1075 Words   |  5 PagesThe Causes of Teen Pregnancy, Violence, and Drug Abuse The headlines proclaimed the controversial news: race, poverty, and single-parents were NOT the irrevocable harbingers of drug abuse, teen pregnancy, and violence. Instead, researchers were claiming that behaviors that parents and teens could influence -- such as problems at school and the amount of time spent hanging out with friends and the type of friends they chose -- could predict trouble. Some cynics speculated that this

Supreme Court Cases Dealing with Pornography

The Supreme Court has addressed pornography more often than almost any other issue of comparable specificity, and small wonder why—the Court has read an implicit obscenity exception to the free speech clause, giving it the unenviable responsibility of interpreting an unstated 18th-century definition of obscenity two centuries later. And the more the Court has attempted to define obscenity, the more complex that definition has become.The Supreme Court made things slightly easier for itself in three cases, all decided between 1967 and 1973.Jacobellis v. Ohio (1967)Forced to determine whether the art film Les Amants was obscene, despite the fact that it was obviously not intended to serve as pornography, the Court acknowledged the difficulty of its job—before ruling in favor of the film on multiple, vague grounds. Justice Potter Stewart memorably captured the Courts challenge: It is possible to read the Courts opinion in [past pornography cases] in a variety of ways. In saying this, I imply no criticism of the Court, which, in those cases, was faced with the task of trying to define what may be indefinable. I have reached the conclusion, which I think is confirmed at least by negative implication in the Courts [recent decisions] that, under the First and Fourteenth Amendments, criminal laws in this area are constitutionally limited to hard-core pornography. I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description, and perhaps I could never succeed in intelligibly doing so. But I know it when I see it, and the motion picture involved in this case is not that. These are the rights that appellant is asserting in the case before us. He is asserting the right to read or observe what he pleases -- the right to satisfy his intellectual and emotional needs in the privacy of his own home. He is asserting the right to be free from state inquiry into the contents of his library. Georgia contends that appellant does not have these rights, that there are certain types of materials that the individual may not read or even possess. Georgia justifies this assertion by arguing that the films in the present case are obscene.But we think that mere categorization of these films as obscene is insufficient justification for such a drastic invasion of personal liberties guaranteed by the First and Fourteenth Amendments. Whatever may be the justifications for other statutes regulating obscenity, we do not think they reach into the privacy of ones own home. If the First Amendment means anything, it means that a State has no business telling a man, sitting alone in his own house, what books he may read or what films he may watch. Our whole constitutional heritage rebels at the thought of giving government the power to control mens minds. The difficulty is that we do not deal with constitutional terms, since obscenity is not mentioned in the Constitution or Bill of Rights †¦ for there was no recognized exception to the free press at the time the Bill of Rights was adopted which treated obscene publications differently from other types of papers, magazines, and books †¦ What shocks me may be sustenance for my neighbor. What causes one person to boil up in rage over one pamphlet or movie may reflect only his neurosis, not shared by others. We deal here with a regime of censorship which, if adopted, should be done by constitutional amendment after full debate by the people.Obscenity cases usually generate tremendous emotional outbursts. They have no business being in the courts. If a constitutional amendment authorized censorship, the censor would probably be an administrative agency. Then criminal prosecutions could follow as, if, and when publishers defied the censor and sold their literature. Under that regi me, a publisher would know when he was on dangerous ground. Under the present regime -- whether the old standards or the new ones are used -- the criminal law becomes a trap. In practice, all but the most harmful and exploitative forms of pornography have generally been decriminalized despite the Courts relative lack of clarity on this issue.

The Awakening By Kate Chopin - 1462 Words

Kate Chopin is viewed as a woman ahead of her time, who explored themes that were unconventional to her era such as freedom and individuality, sexuality, and the role of women in society. In the novel â€Å"The Awakening,† published in 1899, Chopin uses protagonist Edna Pontellier to confront the social conventions that women faced in the Victorian Era, and the strict rules by the Creole society that limited women to the primary role of wife and mother. Chopin uses symbolism to express these ideas, and emotions as Edna awakens to a world of new possibilities. In this analysis, we will examine two primary symbols of the story, being birds and houses that Kate Chopin masterfully uses to illustrate Edna’s confinement and her journey toward liberation and independence. In the 1890s, married women’s rights was sorely limited. Women’s roles were to care for their husbands, children and household while keeping up their appearance. Men such as Edna’s husb and Mr. Pontellier considered women their property rather than an individual. For instance, when he finds his wife has stayed to long in the sun he states, â€Å"You are burnt beyond recognition, he added, looking at his wife as one looks at a valuable piece of property which has suffered some damage.â€Å" (Chopin 3) Chopin used the symbol of a bird to show how Edna felt trapped under these conditions. The story states, â€Å"A green and yellow parrot which hung in a cage outside the door, kept repeating over and over. Allez vous-en! AllezShow MoreRelatedThe Awakening By Kate Chopin1479 Words   |  6 PagesKate Chopin’s controversial novel, The Awakening, ignited turmoil because of her blatant disregard of the established 19th century perspective of women upholding strictly maternal and matrimonial responsibilities. Edna’s candid exploration of the restrictions on women through her liberal behavior in a conservative Victorian society makes her a literary symbol f or feminist ideals. Despite denunciation from other people, Edna chooses individuality over conformity through her veering from traditionalRead MoreThe Awakening by Kate Chopin1102 Words   |  5 Pagesveracity of this quote as both find their independence by boldly exceeding the norm. Their stories were fashioned during a period of great change and both characters are hallmarks of the hope and power women were unearthing at the time. The Awakening by Kate Chopin and Tess of the D’Urbervilles by Thomas Hardy are novels concerned with the transformation of women’s roles in society. Their protagonists, Tess and Edna, are not outright feminists, but they are acutely aware of the limitations imposed uponRead MoreThe Awakening By Kate Chopin1919 Words   |  8 PagesIn the novel, The Awakening, by Kate Chopin, we see how much of an importance the men in Edna’s life serve as a purpose to her awakening. Chopin is known to write stories about women who are unsatisfied with their lives while living in a life that is dominated by men. Other than Edna, the main men characters are typical men of the late 19th century era. Chopin shows how these three men are diverse from one another. The Creole men are Là ©once Pontellier, Edna’s husband, Robert, Edna’s mystery man numberRead MoreThe Awakening By Kate Chopin901 Words   |  4 Pagescandidly. Kate Chopin is honorably amongst this group of authors. Her works divinely portrayed the culture of New Orleans and the lives of Louisiana s Creole and Cajun residents. Chopin openly express her views on sex, marriage, and the injustices of women during the time. Kate Chopin’s novel, The Awakening, best exemplifies the contextual achievement of realism through the rejection of conformity, the exploration of love, and the weight of social opinion on individual choices. The Awakening is publishedRead MoreThe Awakening By Kate Chopin1222 Words   |  5 Pages The Awakening By: Kate Chopin Emely Maldonado AP LIT Period 3 Topic 3 Maldonado 1 Displacement The late 1800s and the 1900s was a prison for woman’s individuality. During this time period, stereotypical views of women were commenced by society and men. In the era that the novel, The Awakening by Kate Chopin was published, the gender roles were graved in stone, men would work to maintain their family and women would adhere to the house-hold duties. Dissatisfaction with theRead MoreThe Awakening By Kate Chopin1193 Words   |  5 PagesDavian Hart The Awakening By: Kate Chopin AP Literature Topic 3 Hart 1 Over the course of time the male species has always been the gender to attain the more favorable conditions. Numerous cultures heed to the belief that the man is the provider and head of his family. This machismo nature can condition the mind to believe that a man should feel superior to a woman. The continuous cycle of male superiority flows down from father to son subconsciously. Do to this unceasingRead MoreThe Awakening, By Kate Chopin887 Words   |  4 Pages Feminism has been a term used by many authors and writers for centuries, symbolizing women being able to use freedom the way they want to, not the way others want them to use it. Edna Pontellier, the main character in Kate Chopin’s novel The Awakening, experiences an â€Å"awakening† in her life, where she discovers her position in the universe and goes in this direction instead of what others like her husband Leonce tell her to take, similar to the style of feminism. â€Å"In short, Mrs. Pontellier was beg inningRead MoreThe Awakening By Kate Chopin1427 Words   |  6 Pagessuffering an imposition (Moderata). Throughout history, the inherent inferiority of women to men has often been cited as a way to deter women from becoming an individual and pursuing more in life. This notion is a prevalent issue in The Awakening by Kate Chopin; in which Edna fights to live her own way and is ultimately unable to survive in the cage of society. Not only has this supposed inferiority effected women for generations, but it has created inequality in our society today; especially inRead MoreThe Awakening By Kate Chopin1633 Words   |  7 Pages1. Title of text (underline novels/plays) author’s name The Awakening by Kate Chopin 2. Characterization Character Development (a) 1.Edna Pontellier- Edna is the main character of the novel who is married to a businessman. Edna is a dynamic character because at the beginning of the novel, she conforms to society by being the â€Å"perfect† mother and wife; however, Edna suddenly realizes that she is no longer happy with the way she was living her life and began to become independent only for herRead MoreThe Awakening By Kate Chopin915 Words   |  4 PagesMany of Kate Chopin’s writings are trademarked by her unique, deliberate word choices. Chopin uses phrases that do not make sense and seem to contradict themselves to get across a point. In two of her stories, â€Å"The Story of an Hour† and â€Å"The Awakening,† Chopin’s word usage highlights the idea of self-discovery. â€Å"The Awakening† and â€Å"The Story of an Hour† share similar themes. â€Å"The Awakening† is the story of a woman in the late 1800s discovering her apathy for her traditional female role as a wife

Social Media and its Impact on Business Communication

Question: Discuss about theSocial Media and its Impact on Business Communication. Answer: Introduction Technological advancement in the world is brining changes to every aspect along with the businesses. One of the very important and major advancement of technology is the social media tools or the platforms that are available in order to serve the people with the facility of communicating and connecting with each other (Mangold and Faulds, 2009). All the people in the world are adopting new methods and technological applications for making interaction with others. Social media has paved their steps in businesses also and the most important function that has been affected by the evolution of social media tools is business communication. Involvement of social media in businesses has totally transformed the way businesses are communicating these days. Social media brings such facilities to the people so that they can immediately communicate and interact with each other (Power, 2014). The social media platform act as the medium that provides a forum for the people by which they can speak and share their views regarding the products and services they are experiencing. It is not only the companies but the customers are themselves using media as the tool to share their views regarding their experiences (Qualman, 2010). The social network mediums help the companies to interact closely with their customers in order to get their feedback on the products and service they are serving to the customers. With the help of traditional communication methods, the companies cannot have the two way communication with the people but social media platforms allow the companies to have two way communications with the customers. No business is left untouched with the impact of social media. This is because every company wants to compete with the competitors in an innovative and technology allows the companies to make use of it in different forms and functions (Kaplan and Haenlein, 2010). Companies can use social media platforms to perform different functions. Companies have two options, either they can restrict themselves in the controlled wall or can use social media platform to explore the customers needs and requirements. This can help the companies to show their human side to the customers so that customers can relate to the brands. Being hidden is the surely not the choice of todays business owners (Van Dijck, and Poell, 2013). They want to be known and thus they have to break the wall of restriction and come out of their way to reach their customers. Social media has caused several shifts in the business communication functions of the companies. The first shift is from selling the products to making co nnections. Earlier, companies have the mindset that customers relationship can be made by selling the products whereas now the companies have different point of view. Companies think that making connections is more important before selling the product. The social media sites likes Facebook and twitter allow the companies to make those connections with the customers. The major goals of companies these days is not just selling the products but engaging the customers (Edosomwan, Prakasan, Kouame, Watson and Seymour, 2011). This is because most of the companies these days are customers oriented companies and produce the products and services according to the needs of the customers. These needs can be identified and analyzed by communication eth the customers and social media do it all for the companies. The next shift is regarding controlling the image to broadcasting the image. The companies these days are broadcasting everything they do. This creates a bond between the companies and t he customers and thus customers can decide which brand is fit for them according to their choices and affordability. The next shift has been observed in reach of the companies. Social media networks have allow the companies to reach to large masses of customers in minute of time with minimal efforts (Aral, Dellarocas and Godes, 2013). The online sources help the companies to post their videos, images and even the latest offers on the sites so as to reach all the customers who are accessing those sites on daily basis. This also helps the customers to know about the latest offers and discounts by the companies. As far as the benefits of the social media in business communication is considered, it can be used for different purposes. It is not only chatting and interaction with the customers that frames the business communication functions but accessing the customers data d then contacting them with customized messages is also a part of business communication. Social media sites allow the companies to access the data of the target audience that can be used to contact those customers who hare relevant for the company's current released products or services. This helps the firms to divide their customers according to the choices (Evans, 2010). If the companies have their presence on social media networks, it helps the companies top connect with more and more users or customers. This develops the trust of the customers over the brand as they can rely on the brands. This is because social media presence of the companies acts as the evidence of companys existence. Social media is the very cost eff ective way to promote the products. This is because it allows posting the real time ads on the sites as well as providing the facility to get the reviews back at the same time. Lead generation is the most important part of business and social media communication allow the companies generate higher leads the any other marketing method. As far as the experiences of the customers are considered, the customers also like the brands that provide them importance rather than the brands that so not communicate or interact with them (Dijkmans, Kerkhof and Beukeboom, 2015). Making interactions with the customers create sense of belongingness among the customers and they can relate to the brands. Social media limits the obstacle of distance. It is necessary for the company to have physical presence in the country or the place where the marketing is to be done. There are many Australian companies that use social media as the tool to communicate with their customers. One of the companies is Telstra that uses the social media as the very important tool for marketing. Telstra is the company that encourages their employees to use social media as well so that the company can easily contact them and with their contractors anytime everywhere. It is the telecom companies that can only conduct their businesses if the customers keep in connect with them (Macnamara, 2010). This is because telecom is the service that allows the people to communicate. Thus, it is very important for the company also to connect with its customers. As far as social media segment of the company is to be considered, it has been identified that the company believes in 3R; s. the first R is representing, second R is responsibility and third R is Respect. if the social media tool that have be used by the company is discussed that it is to be analyzed that the social networking sites that have been used by the company are Facebook, twitter, LinkedIn, My Site etc. if the colony wants to post ads and images then it also uses sites or platforms like Flickr and YouTube to post the videos as well. Company is also involved in discussion and forums through the mediums like Yhaoo1Group, Google etc. Telstra use many platform such as Facebook nada other social networking sites so as to develop its brand image among the people (Bozarth, 2010). Other than these sites, CrowdSupport is one of the strategies that have been used by the company. This is the platform that allows the customers of the company can make conversation about their experiences with the service they are getting from the company; the customers can share their views and talk to each other regarding the services. this platform allow the company to get the most relevant feedback about the service the company is offering to the customers and it also helps in taking corrective actions in the processes of the company wherever required. Company can get the idea about making improvements in the products nada los about the needs of the customers so that the services or the products can be modified according to the needs of the customers. Telstra owns a digital customers care team that talk to the customers in order to resolve their queries regarding the services and the offers that are available to them. The conversation that is made used to be very casual in nature so that customers do not hesitate to tell his problems. Having direct conversation also helps the customers to share their feeling and experiences n more expressive way. Some of the above discussed strategies are very useful for any of the companies like Telstra. Telstra is making an effective use of the social media technology in order to develop its customers service techniques and enhancing the communication with the customers, the above discussion clearly mention that the social media techniques that are used by Telstra is supporting the business activities of Telstra and social media is playing great role in developing the companys business communication (Juriov, 2017). Telstra is using the social media platform for different purpose such as campaigning, broadcasting; promotion etc. promotion and marketing are the techniques that are used since years by the companies to create awareness about the company and the products. This requires the companies to communicate with the customers and the stakeholders. Online marketing is the subset of social media marketing these days. The social media or online platforms allow the companies to have direct contact with the customers. Telstra has used almost all methods of social media in order to conduct online marketing (Treem and Leonardi, 2013). Using these platforms for communication helps the companies to have frequent conversations with the customers and also helps them to known about the daily changes in the needs of the customers. Most of the firms in todays world are using these tools in order to showcase their strengths to the customers. This is because the competition that is prevailing in the market i s so much fierce that the companies need to implement the innovative strategies frequently so that they can be stand out of other companies. Business in these days is not that easy to conduct, this is because customers have wide range of products and brand available to the, thus, the firm that will be able to attract the customers can only be the own who can lead the market and the industry. The people are becoming more conscious about the brand and they relate themselves with the brand image (Schulze, Schler and Skiera, 2015). Thus, social media interaction with the people helps the customers as well as the companies to choose their target according to the relevancy of the image. This is because some of the brands to sell the products that are only for the people in premium range and some of the customers also prefer to buy the products with the brands which have good image in the market (Herngaard, 2011). These types of changes in the requirements and the choices of the customers and the market forces the firms to make direct contact with the customers so that relevant data and information can be gathered according to the choice of the customers It can be summarized with the above discussion that making connection with the customers is the hour of need for the companies. The above discussion about Telstras social media networking suggests that companies are making innovations in their the strategies to use the social media platform for different purposes such as making connections sharing information, taking reviews etc. Globalization is the businesses forces the companies to take such steps so that they can cater more and more customers sitting at one place (Perrin, 2015). Social media is proved to be boon for business communication because it provides many facilities to make direct contact with the customers of the businesses. It not only proved beneficial for the companies but also for the customers who can get the information about any of the products and the brands with just a click. References: Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Bozarth, J., 2010.Social media for trainers: Techniques for enhancing and extending learning. John Wiley Sons. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J. and Seymour, T., 2011. The history of social media and its impact on business.Journal of Applied Management and entrepreneurship,16(3), p.79. Evans, D., 2010.Social media marketing: the next generation of business engagement. John Wiley Sons. Herngaard, A. 2011.The Imapact of Social Media. Available at : https://www.mindjumpers.com/blog/2011/01/the-impact-of-social-media/ Accessed on: 26 April 2017 Juriov,E. 2017.ONLINE. The impact of social networking on business and business ethics. Available at: https://pdfs.semanticscholar.org/0088/ef899014797f536edbec3497b94a32c27fd4.pdf Accessed on: 26 April 2017. Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media.Business horizons,53(1), pp.59-68. Macnamara, J., 2010. Public relations and the social: How practitioners are using, or abusing, social media.Asia Pacific Public Relations Journal,11(1), pp.21-39. Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix.Business horizons,52(4), pp.357-365. Perrin, A., 2015. Social media usage.Pew Research Center. Power, A., 2014. What is social media?.British Journal of Midwifery,22(12). Qualman, E., 2010.Socialnomics: How social media transforms the way we live and do business. John Wiley Sons. Schulze, C., Schler, L. and Skiera, B., 2015. Customizing social media marketing.MIT Sloan Management Review,56(2), p.8. Treem, J.W. and Leonardi, P.M., 2013. Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.Annals of the International Communication Association,36(1), pp.143-189. Van Dijck, J. and Poell, T., 2013. Understanding social media logic.